The 36-Hour Course Online Marketing Ebook



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The 36-Hour Course: Online Marketing by Lorrie Thomas

MG-H | 2010 | ISBN: 0071743863 | PDF | 262 pages | 2.3 MB



A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.



The MG-H 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:



Content marketing and blogging

Social media marketing

Web analytics

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