Website Optimization Speed, Search Engine and Conversion Rate Secrets~tqw~ darksiderg

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  Website Optimization Speed, Search Engine and Conversion Rate Secrets~tqw~ darksiderg
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• Size:
  7.9 MB
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• Added:
  09/19/2008
• Last check:
  2009-09-30 13:50:24
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  *******************************************************************************<br /> Website Optimization: Speed, Search Engine and Conversion Rate Secrets <br /> *******************************************************************************<br /> <br /> -------------------------------------------------------------------------------<br /> General Information<br /> -------------------------------------------------------------------------------<br /> Type.................: Ebook<br /> Part Size............: 8,257,934 bytes<br /> <br /> -------------------------------------------------------------------------------<br /> Post Information<br /> -------------------------------------------------------------------------------<br /> Posted by............: ~tqw~<br /> <br /> -------------------------------------------------------------------------------<br /> Release Notes<br /> -------------------------------------------------------------------------------<br /> Remember when an optimized website was one that merely didn't take all day to <br /> appear? Times have changed. Today, website optimization can spell the difference <br /> between enterprise success and failure, and it takes a lot more know-how to <br /> achieve. This book is a comprehensive guide to the tips, techniques, standards, <br /> and methods of website optimization. From increasing site traffic to maximizing <br /> leads, from revving up responsiveness to increasing navigability, from prospect <br /> retention to closing more sales, the world of 21st century website optimization <br /> is explored, exemplified and explained. Website Optimization combines the <br /> disciplines of online marketing and site performance tuning to attain the <br /> competitive advantage necessary on today's Web. You'll learn how to improve your <br /> online marketing with effective paid and natural search engine visibility <br /> strategies, strengthened lead creation and conversion to sales methods, and <br /> gold-standard ad copywriting guidelines.<br /> <br /> Table Of Contents<br /> <br /> Foreword xi<br /> Preface xv<br /> Part I. Search Engine Marketing Optimization<br /> 1. Natural Search Engine Optimization 5<br /> 2. SEO Case Study: PhillyDentistry.com 44<br /> 3. Pay-per-Click Optimization 55<br /> 4. PPC Case Study: BodyGlove.com 103<br /> 5. Conversion Rate Optimization 111<br /> Part II. Web Performance Optimization<br /> 6. Web Page Optimization 155<br /> 7. CSS Optimization 186<br /> 8. Ajax Optimization 216<br /> 9. Advanced Web Performance Optimization 257<br /> 10. Website Optimization Metrics 297<br /> Index 349<br /> <br /> Product Details<br /> <br /> * ISBN: 0596515081<br /> * ISBN-13: 9780596515089<br /> * Format: Paperback, 380pp<br /> * Publisher: O'Reilly Media, Incorporated<br /> * Pub. Date: July 2008<br /> <br /> -------------------------------------------------------------------------------<br /> Install Notes<br /> -------------------------------------------------------------------------------<br /> PDF Reader
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