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Dispatches~Coca-Cola Expose with Mark Thomas Ch. 4 2007 11 19 avi<br />
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* Broadcast title> Dispatches - Mark Thomas on Coca Cola<br />
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Political activist and journalist Mark Thomas travels to South America, India and the US to investigate the way in which Coca-Cola and its suppliers operate and the extent to which they upholds moral and ethical obligations.<br />
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Coca-Cola is one of the most iconic brands of both the 20th and 21st centuries. Promoting itself as the drink of freedom, choice and US patriotism, the company's feel-good factor is recognized worldwide and reflected in its enormous profits.<br />
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But behind this carefully crafted image exists a company accused of environmental damage, human rights violations and questionable business practices.<br />
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In the program we go on journey from the company’s days with a cocaine ingredient, its close collaboration with Nazis, a history of discrimination against black workers, alignment death squads and murder in Colombia, child labor in El Salvador and the depredation of vital water supplies in India and elsewhere. <br />
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At the end of the program, we are tantalized by possible flirtations with neuro-marketing and the undoubted power of its branding and advertising appeal. <br />
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Thomas, a long-term critic of Coca-Cola's more controversial practices, finds disturbing evidence which undermines its effervescent image as a force for good and which has prompted a global consumer backlash. (Enhanced combo description )<br />
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Name: Dispatches - Mark Thomas on Coca Cola.PDTV.XviD-mmikeyy.avi <br />
Filesize: 412,094,464 bytes <br />
Runtime: 48:06.680 <br />
Video Codec: XviD 1.1.2 Final <br />
Video Bitrate: 998 kbps <br />
Audio Codec: 0x0055 MPEG-1 Layer 3 <br />
Audio Bitrate: 131 kbps [2 channel(s)] VBR <br />
Frame Size: 624 x 336 (AR: 1.857)<br />
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