“G.I. Joe: Retaliation” has changed released date
A month before the start of the second "G.I. Joe: Retaliation" studio Paramount has taken an ingenious solution: output action with Channing Tatum, Bruce Willis and Dwayne Johnson postponed for nine months before the end of March 2013. The reason - the company's desire to convert the picture in 3D, thereby increasing the box-office potential of the project.
In conversation with the publication of one of the bosses Deadline Studios announced that Paramount is planning to carry out good work on the translation of actions in three-dimensional format. "We have seen how 3D can improve the international box office - cites his companion media. - Jim Cameron "Titanic", and see how well the film itself has shown. "
The film industry, to put it mildly, surprised the company, especially because the sequel to the promotion of "G.I. Joe: Retaliation" has already been spent significant sums: an expensive promotional film spun during the American Super Bowl, also launched a street campaign action games, and TV have been launched spots.
Trying to explain their decision, Paramount points to the previous experience of the transfer of their releases, which led to success. So it was, for example, the "Shutter island" by Martin Scorsese - a tape later revealed significant box office results. A new date for the start of the second "G.I. Joe: Retaliation" - March 29, 2013-th - to protect the studio, citing the high sales figures, "Hunger Games" and stating that the spring could be a good time for blockbuster.
But above all, Paramount presses not on the specific numbers, and the potential for a three-dimensional format, stating that the construction of 3D-cinema in Russia and China makes the market more attractive. Studio is already discussing with its partners in the project - MGM and companies Skydance - new costs over the next nine months.