Overview of U.S. box office (30.07-01.08)
Utter failure suffered the most expensive of the new recruits of reporting weekend - created for family audience sequel to "Cats & Dogs: Revenge of Kitty Galore". Accompanied by a major advertising support from movie studios Warner Bros. and its marketing partners, the 85 millionth video will managed somehow scrape together enough pitiful revenue of 12.3 million dollars in 5,200 cinemas and 3,705 theaters (3314 dollars per each cinema). This incredibly weak result is simply amazing, especially when you consider that 2,170 schools have shown a film on one or more three dimensional screens with all the consequences in the form of increased public attention and higher prices for tickets.
Never before had a major release in 3D is not collected at the start so little, especially with such a huge number of cinemas and screens. Released in rent to the Independence Day holiday, nine years ago, the original film earned 21.7 million USD for the three-day and 35.8 million for the first five days of release.
Final charges 93.4 million dollars in U.S. box office and more than 200 million dollars in the world have been recognized, of course, a positive result, but the time for a potential sequel was irretrievably lost. In nine years, not much memorable than decent fees, reel of film in 2001 was simply forgotten, no need to continue to commit was not felt, and the bulk of its audience has long been out of the age of the target audience.
Besides, a genre of family films with talking animals rarely gives success in cash terms of sequels, example of what became "Stuart Little 2", "Scooby-Doo: Monsters Unleashed" and "Garfield 2". According to the number of sold tickets "Revenge of Kitty Galore" yielded approximately three times the original films, as unconditional surrender, and before which appeared in last year's "Darwin's Mission", the result is a time served as the main reference point for it. Studio reaction on such an obvious failure was entirely predictable.
"It's very frustrating - said at the outcome of the weekend head of distribution Warner Bros. Dan Fellman. - I was hoping that the result will be even close to the 20 millionth mark".
Representatives of other competing studios, among the possible causes extremely low fees is called a three-dimensional format, as many potential viewers could choose to refrain from costly campaign in the movie on proposed rather second-rate product.
At the same time the Warner Bros. totally rejects such assumptions, arguing that in most cinemas had a choice between conventional and three-dimensional format. According to distributors, the share of three-dimensional screens had 55% of the total fund weekend, 54% of the audience belonged to the male sex, while 46% - younger than 18 years.
The family comedy "Ramona and Beezus" shedding 53% of its revenue debut and finished 11th place with 3.71 million dollars for the weekend. Following ten days of release 15 millionth picture on a series of popular children's books in the U.S. has collected 16.4 million dollars and can conclude with near 25-million mark.
Three films started promisingly enough in limited theaters. The clear leader in this company was a comedy "Get low", starring Robert Duvall, Sissy Spacek and Bill Murray, who has collected 88,2 thousand dollars in two theaters in New York and two in Los Angeles with a best result of the weekend at an average revenue from the site (22,046 dollars).
The French film "Concert" has been released in one cinema in the same cities, earning 20,1 thousand dollars for a three-day (10 050 with the institution). In a very similar situation comedy has launched the "Extra Man" with John C Reilly, Paul Dano, Kevin Klein and Katie Holmes, in an asset which is 18,9 thousand dollars for the first three days of release (9431 dollar theater).
At next week's clash with the "Inception" and the rest of the rent will come two new releases. Here is a favorite of police comedy "The Other Guys" with Will Ferrell and Mark Wahlberg, released in 3400 cinemas. In no small audience can expect as a dance drama "Step Up 3D", which try their hand at a three-dimensional format on the screen of 2,200 cinemas.